CATS

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

IAB Tech Lab

Google Analytics

Proofpoint

Microsoft Outlook

Sendgrid

Microsoft Office 365

Zoom

WordPress

Google Forms

OneTrust

Marketo

Optanon

Google Tag Manager

Facebook

LinkedIn

jQuery

Gravity Forms

Cloudflare

Adroll

Adobe

IAB Tech Lab API Guides & Tutorials

Learn IAB Tech Lab

No tutorials yet

Want to start tracking APIs at scale?