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Frequently asked questions

What is IAB Tech Lab?

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

Where can I find IAB Tech Lab provider documentation?

Use the linked IAB Tech Lab provider documentation to check setup and supported capabilities.

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How current is this IAB Tech Lab profile?

API Tracker summarizes available catalog information. Missing fields mean we have not established those details; they do not mean a feature is unsupported. Confirm current requirements with the provider.

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